What does your company do?

Creative Capital Group is a creative agency focused on empowering entrepreneurs. This includes web design, mobile applications, online and print advertising, social media and digital marketing campaigns.

Was there a specific turning point when you realized your business was moving to the next level?

Once we realized that our clients starting thinking of us as part of their executive team, not just the agency.  We spend so much time just talking strategy and planning their goals and campaigns, that we’ve essentially become an extension of their firm and that’s when we see the real value in our services.

What processes or procedures have you implemented that have helped grow your company?
Technology for efficient management.

Fun work environment with incentive plans for great work or innovative ideas.

Strategic hiring to maximize effectiveness.

What is most rewarding about running your business?
The diversity of challenges faced everyday.  You need to be on your game all day long, as each decision has ramifications across your entire business.  I love it! Its forced me to view business in a whole new light and its enhanced my leadership abilities as well.

What challenges have you faced and how have you overcome them?
Growing too fast is a problem.  With growth comes infrastructure changes, employees/corporate culture, allocation of time etc.  You become less nimble as you grow and its imperative you have the operational side of your business in line before you ramp up.

If you were starting over today, what would you do differently?
I would have started 10 years ago.  Wall street taught me some great lessons, but you cant learn to be an entrepreneur, you just have to go out and learn from experience.

What advice do you have for other business owners?
Choose your partners carefully, its the single most important decision you can make.

Please list any favorite books, tools or resources (software, website, etc.) you would recommend for others:
How to Win Friends and Influence People – always a classic.

What is something that people might be surprised to learn about you?
My father was one of the greatest men that I’ve ever known and he used to tell me that you can always make more money, but its what you give back that truly matters.  My goal is to build a series of companies that give back in different ways, not just making a profit.

Is there anything else you would like to add?
Throughout history, entrepreneurs have always been at the forefront of our economic recoveries and subsequent expansions.  As we continue through a period of stagnant growth, the key to revitalizing our economy is embedded in our entrepreneurs.  I hope we all can come together to help push our economy back on track through the growth of our small businesses.

BusinessName:

Creative Capital Group

Website URL:
www.creativecapitalgroup.biz

Year Founded:

2008

Business Partners:
Michael Abraham

Number of Employees:
7