Overview

The number of young book readers is declining, as kids have more entertainment options than ever before.  In the children’s book industry, complimentary offerings that strengthen the brand experience are becoming the most effective ways for publishers to reach their target audience. Publishers are using the Internet, direct sales and innovative technological advancements to reach their audience.  Interactive websites, printing on demand, multi-media offerings including video, audio books, games and music are becoming the most effective ways to build an audience.  The impact of digital technology is changing everything and is creating efficiencies in production, sales and marketing, among many other things. Content is moving digital, as e-books, audio books, videos and games are being created around the original book/novel and have truly provided a full experience for the young reader to get to know the books characters. (more…)